Blog Series: Creating a Collective of Cohesive Content To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips! Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be a handy reference for... Read More
Blog Series: The Wonderful World of eBooks So you’ve picked a topic, and now you’re ready to write. Most people aren’t born writers, and that’s why so many business owners never think they could be a published author. The truth is, if you’ve picked the right topic you’ve already got the content in your head – all you need is... Read More
You may not be familiar with Matt Cutts, a Google employee and basically the best source of getting direct information about Google’s internal workings. Well, now is a great time to change that! Matt recently released a video that goes into detail about how Google penalizes websites and the process of getting your site back in Google’s good graces. Basically,... Read More
November 22, 2010 – The holidays are upon us! We almost forgot to post a blog today, and that can happen in small businesses where things get hectic with vacation time and days off. You shouldn’t let your social media get neglected during the holiday months – in fact, you should pay more attention than ever during these times. One of the... Read More
July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. The online retailer Think Geek, renowned for its collection of “weird stuff,” has turned April Fool’s Day into a tradition. For the past few years, they’ve celebrated by releasing exclusive new products that are available nowhere else, not even... Read More
Few, if any, of your clients will be lawyers. Unless your ideal client IS a lawyer, you’re going to have to make sure everything about your website is written for non-lawyers. This is especially important for your key phrases. Knowing how non-lawyers search for legal information is critical in making sure your key phrases are relevant and useful in leading... Read More
Before initiating your website development, it’s crucial to have a clear vision of its purpose and content strategy. This means establishing your goals, taking into account your time and technical limitations, and deciding what areas your website will focus on. This then begs the question, should I go big and cover everything or go niche and focus on one small... Read More