Does Your Law Firm Website have a Content and Lead Capture Strategy? I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension of social media coupled with Google’s various algorithm changes, we have all learned a thing or two about what prospects want from a website. Yet, we find... Read More
By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website... Read More
This is one the most common questions website owners ask us. The answer however, isn’t so simple as there are dozens of potential reasons why a website isn’t appearing in search engine results. We’ll take a look at some of the most common reasons below, but this is not the end-all be-all list. It’s also important to realize you may... Read More
Last week, I posted a beginner’s guide to Latent Semantic Indexing. If you missed it, now’s the time to delve in, especially with Google’s new emphasis on semantic search through its Hummingbird algorithm. Google’s Hummingbird is More for Search Intent, Not Content The web content industry has treated keywords as the cornerstone of optimization for nearly two decades. While keywords... Read More
For legal web content to really stand out on the search result page, you need a strong meta description. The meta description is a 160-character space where you can give a short preview of the article or blog that will be delivered upon clicking your link. As long as you promise to deliver what’s in your meta description, SEO marketing... Read More
Blog Series: Creating a Collective of Cohesive Content To wrap up this week’s blog series on creating a uniform look and tone to your content, we condense all of our prior knowledge into our top 4 tips! Tip 1 – Get a style guide! We can’t stress this enough, a style guide will not only be a handy reference for... Read More
Blog Series: The Wonderful World of eBooks So you’ve picked a topic, and now you’re ready to write. Most people aren’t born writers, and that’s why so many business owners never think they could be a published author. The truth is, if you’ve picked the right topic you’ve already got the content in your head – all you need is... Read More
You may not be familiar with Matt Cutts, a Google employee and basically the best source of getting direct information about Google’s internal workings. Well, now is a great time to change that! Matt recently released a video that goes into detail about how Google penalizes websites and the process of getting your site back in Google’s good graces. Basically,... Read More
November 22, 2010 – The holidays are upon us! We almost forgot to post a blog today, and that can happen in small businesses where things get hectic with vacation time and days off. You shouldn’t let your social media get neglected during the holiday months – in fact, you should pay more attention than ever during these times. One of the... Read More
July 9, 2010 – April Fool’s Day is a long standing tradition that’s only gotten easier with the invention of the Internet. The online retailer Think Geek, renowned for its collection of “weird stuff,” has turned April Fool’s Day into a tradition. For the past few years, they’ve celebrated by releasing exclusive new products that are available nowhere else, not even... Read More
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