Content and how we interact with it is always changing. The content you produced for your website four years ago might not live up to current standards and reader expectations. Ensuring your content is updated will give your readers what they want and keep them coming back for more. So how do you keep your site and its content up-to-date?... Read More
Establishing a relationship with readers is imperative to gaining lifelong customers. Create content for your law firm’s website that can engage your entire target audience, while making each reader feel like you’re speaking directly to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More
Being a writer goes beyond merely putting words on paper or screen. Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? To be intentional means to write with... Read More
Host: Alex Valencia, WDW Guest Host: Jason Hennessey, Hennessey Digital Guest: Eric Enge, Stone Temple Consulting Last week’s episode of SEO Happy Hour featured special guest Eric Enge, author of The Art of SEO and owner of Stone Temple Consulting, an SEO agency and a Fortune 500 company. Eric was named 2016 Search Marketer of the Year (Male)... Read More
It’s important to recognize the difference between hiring a web developer or designer and hiring a law firm SEO expert for help with your website. In the video below we discuss and review the differences between web development and an SEO. Host: Alex Valencia, WDW Guest: Jason Hennessey, Hennessey Digital In this video webinar, Alex Valencia of We Do... Read More
How to Create a Lead Magnet & Email Auto Responder Sequence for Your Law Firm Website Host: Harry Margolis, Attorney at Margolis Bloom & D’Agostino and Host of the Elder Law Marketing Funnel Webinar Series Guest: Alex Valencia, WDW In this third broadcast of Elder Law Marketing Funnel, Harry Margolis brings on Alex Valencia of We Do Web to talk... Read More
Providing law firm website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future –... Read More
While revamping law firm website content, I have realized that many businesses don’t take the time to organize the text on their pages. Though organizing written work is a basic skill most of us learn by the time we’re in high school, it seems to be one that is widely underused. Sure, organizing your thoughts before putting them onto your website... Read More
I think it is appropriate for the first blog in what will be an ongoing series about writing and editing to be about something so simple and basic, yet increasingly rare: proofreading. In the age of spell check and autocorrect, proofreading seems to be going the way of the typewriter. With technology available to help us, many people think manual... Read More
If you are making a holiday list for optimizing your law firm web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to... Read More