Digital Marketing firms like We Do Web Content are always looking for innovative, out-of-the-box content marketing solutions for our clients. We believe the best types of content are ones that span multiple platforms and convert readers to customers in non-invasive methods. Ebooks have become a go-to platform for pleasure as well as informational reading. A lot of educational institutions are... Read More
Google Maps is an incredible tool for connecting businesses and clients. Unfortunately, it can also be used to harm legitimate businesses by listing fraudulent phone numbers, addresses, and more. Today, we’re going to highlight a few of these tactics so you can take steps to protect yourself and your law firm SEO. How a Scammer Could Harm Your Business... Read More
Google’s algorithm seems to be ever-changing, making it difficult for website owners and search engine marketers to figure out exactly what will help you rank at any given moment. Will it be your content? Do meta tags still matter? Are those spammy backlinks harmful or not? It can often feel like SEO is a moving target – especially in an... Read More
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More
Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically,... Read More
Content and how we interact with it is always changing. The content you produced for your website four years ago might not live up to current standards and reader expectations. Ensuring your content is updated will give your readers what they want and keep them coming back for more. So how do you keep your site and its content up-to-date?... Read More
Establishing a relationship with readers is imperative to gaining lifelong customers. Create content for your law firm’s website that can engage your entire target audience, while making each reader feel like you’re speaking directly to them. Below, we dive into a few tips to help: Know your audience’s expectations Help them accomplish their goal Speak directly to readers Make it... Read More
Being a writer goes beyond merely putting words on paper or screen. Whether you are a food blogger sharing a new recipe you just tried or a lawyer informing readers of the steps to file a personal injury claim, be intentional with the way you deliver information. What is writing with intention? To be intentional means to write with... Read More
Host: Alex Valencia, WDW Guest Host: Jason Hennessey, Hennessey Digital Guest: Eric Enge, Stone Temple Consulting Last week’s episode of SEO Happy Hour featured special guest Eric Enge, author of The Art of SEO and owner of Stone Temple Consulting, an SEO agency and a Fortune 500 company. Eric was named 2016 Search Marketer of the Year (Male)... Read More
It’s important to recognize the difference between hiring a web developer or designer and hiring a law firm SEO expert for help with your website. In the video below we discuss and review the differences between web development and an SEO. Host: Alex Valencia, WDW Guest: Jason Hennessey, Hennessey Digital In this video webinar, Alex Valencia of We Do... Read More
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