If your law firm is not discoverable on search engines, you’re losing cases. Before choosing a law firm to work with, most people use search engines to weigh their options. A quick Google search should help clients find your website and learn how your firm can help them. A solid law firm SEO strategy is crucial to getting your site... Read More
Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content? This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More
If you’re reading this now, chances are you are considering SEO to expand your law firm’s online reach – or you’ve already tried, and you didn’t get the results you were hoping for. So now you’re thinking about hiring an SEO company that specializes in law firms, and you’re trying to decide if it will be worth the investment? When... Read More
Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More
1.1 million… That’s the number of licensed attorneys in the United States, according to The American Bar Association. It also the number of lawyers competing for clients and cases nationwide. Sound intimidating? It doesn’t have to be. With a future-forward marketing strategy, you’ll attract the cases you want and leave even your most distinguished competitors in the dust. Don’t let marketing... Read More
You know this is true: You only get one chance to make a first impression… And your first impression determines whether someone hires your firm or opts for another attorney. But consider this: you’re not just making first impressions in person. Potential clients are scouring the internet, searching for a firm like yours. These potential clients have the kinds of... Read More
Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next? Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More
Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More