Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More
Ever wondered how your competitors consistently attract clients, excel in the courtroom, and maintain an active presence on LinkedIn? Achieving success can be exhausting, but there’s a secret weapon many are using. It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. ... Read More
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
You’re in a never-ending battle: You know you have to scale your firm. You know you need SEO. (though SEO is fruitless without content, so..) You know you need content. But it seems your small army (meaning, you) could never compete with the giants in your specialty with million-dollar-plus marketing budgets. This mindset has kept you down for far too... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
Blogging, for lawyers, is the difference between your phone ringing and having to chase down your potential clients. It helps you: Stand out from your competitors Spend less on paid ads Grow your online community Ultimately, these things get you more leads – qualified leads. The lawyers blogging get leads that add an extra figure to their firms’ accounts. Your... Read More
Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content? This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More
Your clients are consumers–they are customers shopping around for their legal representation. While no two clients are alike in their process for hiring an attorney, they do share some common stages of necessity: Stage 1 – Curiosity Most individuals research lawyers out of necessity, not leisure. During this phase, your marketing should resonate and leave a memorable impression. They don’t... Read More
Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy. Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content. Let me say it again: you need... Read More