It’s that time again. Time to sit down and write a blog for your law firm’s website. You’ve set everything aside, made room in your schedule, and silenced all your notifications to avoid any distractions. Now you’re sitting at your desk staring at a blank document. If only you could think of something to write about! Thankfully, you don’t have... Read More
Your website should reflect your business. If your law firm represents clients in a single practice area (e.g., personal injury), create a niche website with content demonstrating your deep experience and knowledge of that subject. On the other hand, if your firm spans multiple legal areas (e.g., bankruptcy, criminal defense, estate planning, family law, etc.), you’ll have to decide whether... Read More
A solid SEO strategy is non-negotiable for scaling a law firm’s digital presence. But with so much competition and so many big-budget players, navigating SEO can feel overwhelming. How can you compete? Keyword research tools provide law firms with insights to understand their website, competitors, and, most importantly, searchers (i.e., your potential clients). They each reveal important data about what... Read More
Let’s get straight to it: legal content marketing is essential. In today’s market, if you’re not creating content that connects with your audience, you can be sure your competitors are. Creating effective legal content on your website and social channels isn’t just nice to have—it’s what transforms your site from a passive presence into a lead-generating powerhouse. Truth is, having... Read More
If your law firm has a website, it needs content. Content that informs, engages, and inspires is the cornerstone of every law firm’s online presence. When done right, your content will establish you as an authority in your practice areas and connect you with potential clients who turn into signed cases. When your content is thin, spammy, or otherwise of... Read More
If your law firm is not discoverable on search engines, you’re losing cases. Before choosing a law firm to work with, most people use search engines to weigh their options. A quick Google search should help clients find your website and learn how your firm can help them. A solid law firm SEO strategy is crucial to getting your site... Read More
Content for personal injury marketing absolutely must to speak to the right audience. Are you speaking to the victim or the victim’s family in your content? This is a very important distinction, because, in many cases of catastrophic injury, the victim will be unable to search for an attorney. In fact, it’s most often the family of the victim that’s... Read More
Imagine what it would be like for your firm: You apply an identical complaint from one case to the next. You communicate the same cause of action for every client you agree to help, ignoring the unique facts and damages of the case. How would duplicating a petition be in your client’s best interest? It wouldn’t be. And doing so... Read More
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your... Read More
If you’re reading this now, chances are you are considering SEO to expand your law firm’s online reach – or you’ve already tried, and you didn’t get the results you were hoping for. So now you’re thinking about hiring an SEO company that specializes in law firms, and you’re trying to decide if it will be worth the investment? When... Read More