108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is usability?
In digital marketing, usability is how easily a visitor can interact with your website.
Why is usability important?
Usability is important because it enhances the user experience. Usability encourages visitors to remain on your website reading your content.
It reduces bounce rate, increases click-through rate, and leads to more contact form submissions.
When should I think about usability?
You should think about usability when you’re evaluating your website’s performance.
How can I increase usability?
To increase usability, try these tips:
- Make your content skimmable.
- Create high-quality content.
- Maintain consistency across your website.
- Don’t overuse hyperlinks.
- Use clear headings and subheadings.
- Include images and videos.
What is user experience?
A user experience refers to how a visitor interacts with a website. It focuses on how they feel about using the website and how easily they can use it.
Why is user experience important?
A user experience is important because keeps visitors engaged, coming back to your website, and clicking on your contact form.
A poor user experience results in lost cases for your firm.
When should I think about user experience?
You should think about user experience when you’re designing or updating your website.
Specifically, examine your user experience if you think you could be getting more leads from your website.
How can I improve the user experience on my website?
To improve your user experience, consider:
- Your visitors’ wants, needs, and values
- Their abilities and limitations
- Your goals and objectives
- Competitors’ websites
- Feedback from current clients.
Then, run A/B tests to determine elements you should change to better suit your visitors.
What is user intent?
User intent is the reason someone is reading your content and interested in hiring your firm. It relates to the goal a visitor has in seeking information.
Why is user intent important?
Understanding user intent is important because it allows you to create a positive user experience. This increases the chances of someone landing on your content and clicking through your website to find your contact form.
When should I think about user intent?
You should think about user intent any time you create content.
This includes:
- Website service pages
- Blog posts and articles
- Social media posts
- Podcasts and videos
What are examples of user intent?
Examples of user intent are:
- Problem solving
- Personal research
- Entertainment
- Comparison shopping