108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What is a landing page?
A landing page is a web page that a visitor "lands" on after clicking on a link. The primary purpose of a landing page is to capture information from visitors in exchange for something of value.
Why is a landing page important?
A landing page is important because you can generate leads and convert visitors into customers by persuading them to take action.
When should I use a landing page?
You should use a landing page when you want to generate more leads from your website.
What are examples of landing pages?
Examples of landing pages include web pages that:
- Promote your new eBook with a free first chapter
- Offers a free consultation to your LinkedIn followers
- Enrolls people in your email newsletter
What is lead generation?
Lead generation focuses on finding new potential clients and cultivating their interest in your services.
Lead generation typically prompts visitors to share their contact information, providing you with valuable insight into their consumer habits.
Why is lead generation important?
Lead generation is important because it narrows down your audience and allows you to focus your marketing efforts on the people most likely to hire you.
It provides insight into what your visitors are looking for so you can speak to their needs in your content. This tactic builds trust and generates interest for your firm, which means more calls to your intake team.
When should I use lead generation?
You should use lead generation when you want to reach more people ready to hire your firm.
What’s an example of lead generation?
An example of lead generation is using a sign-up box next to a high-quality blog post.
What is lead nurturing?
Lead nurturing is developing relationships with potential clients who aren’t yet ready to hire you. It involves anticipating their needs and speaking to them in your content to convert them.
Why is lead nurturing important?
Lead nurturing provides a higher conversion rate, increased loyalty, and more connections with people who need your services.
It drives traffic from high-quality prospects, which means you get more quality cases.
When should I use lead nurturing?
You should use lead nurturing when you want to move people further down the sales funnel toward hiring you.
How is lead nurturing done?
Successful lead nurturing campaigns focus on listening to and understanding prospects’ needs. Then providing the information and support they need.
Standard techniques include:
- Making it easy for people to reach out to you
- Responding to comments and reviews
- Allowing replies to your newsletter
- Following up with people regularly
What are legal content writers?
Legal content writers are copywriters who create content for lawyer and law firm websites.
Why are legal content writers important?
Legal content writers are important because they:
- Share your passion for the legal field.
- Create content the way you want it.
- Make you stand out from competitors.
- Remove the stress from your content marketing.
- Free up time in your schedule.
- Generate leads from your website.
- Bring in new clients for your firm.
When should I use legal content writers?
You should use legal content writers when you want to save yourself from stress, gain time away from your tablet, and get huge settlements for your firm.
Where can I find legal content writers?
You can find your expert team of legal content writers (and editors!) at We Do Web. We Do Web is a law content marketing team specializing in frustration-free marketing and helping lawyers achieve their goals.
What are legal copywriters?
Legal copywriters are content specialists who create material for lawyer and law firm websites.
Why are legal copywriters important?
Legal copywriters are important because they:
- Share your passion for the legal field.
- Create content the way you want it.
- Make you stand out from competitors.
- Remove the stress from your content marketing.
- Free up time in your schedule.
- Generate leads from your website.
- Bring in new clients for your firm.
When should I use legal copywriters?
You should use legal copywriters when you want to save yourself from stress, gain time away from your tablet, and get huge settlements for your firm.
Where can I find legal copywriters?
You can find your expert team of legal content writers (and editors!) at We Do Web. We Do Web is a law content marketing team specializing in frustration-free marketing and helping lawyers achieve their goals.
What is legal website content?
Legal website content includes all the information you publish to your website to promote your firm. It’s a form of inbound marketing that draws in new clients using interesting content that speaks to their needs.
Why is legal website content important?
Legal website content is crucial to getting more clients and growing your firm.
It allows you to stand out from competitors, develop and cultivate client relationships, and offer valuable information to people seeking help.
Legal website content promotes your firm 24/7, which means you can free yourself from worrying about securing your next case.
How do I create legal website content?
To create legal website content, follow these steps:
- Define your ideal customer avatar (ICA).
- Establish your content marketing strategy.
- Identify your content marketing goals.
- Create a quarterly content marketing plan.
- Write and optimize your content.
What are examples of legal website content?
- Long-form articles and blog posts
- Resources such as downloadable eGuides and eBooks
- Service pages
How can I get legal website content without writing it myself?
We Do Web is a law content marketing team that’s been getting lawyers huge settlements since 2008. You can get a predictable flow of new clients each month, make a bigger impact, and reclaim your time (away from your tablet).
What are longtail keywords?
Longtail keywords are phrases people enter into search engines when they’re looking for information.
Why are longtail keywords important?
Longtail keywords are important because they’re more specific than short-tail keywords, bringing more targeted traffic.
Targeted traffic means more qualified leads and more of the types of cases you want for your firm.
When should I use longtail keywords?
You should use longtail keywords when you’re targeting a specific group of your audience and when you want to supplement broader short-tail keywords.
What are examples of longtail keywords?
Compared to the shorttail keyword “lawyer,” longtail keywords include:
- Personal injury lawyer near me
- How do I find a lawyer
- What to ask a lawyer
- Real estate lawyer in Miami