108 of the Most Popular Content Marketing Terms and Definitions
Have you ever found yourself… in a meeting and someone uses a bunch of content marketing terms you don’t know but should?
At that moment, you likely decided to either:
- Fake it ‘til you make it, hoping no one asks you a related question
- Ask for clarification, outing yourself as not knowing
- Walk out of the room (disguising a “bloody nose”)
Hey, you’re here now, ready to level up, and we dig that!
This glossary on online marketing demystifies the terms you should know and gives you access to the content strategy terms the industry insiders use so you sound wicked smaht.
What are key phrases?
Key phrases are the terms people enter into search engines when looking for information. They play the same role in content strategy as keywords.
Why are key phrases important?
Key phrases are important because search use them to crawl and rank your content in the search engine results pages (SERPs).
Key phrases can boost your search engine optimization (SEO), which leads to more visibility for your website. (And more clients calling your intake team.)
When should I use key phrases?
You should use key phrases in all your content, including:
- Articles
- Website service pages
- Social media posts
- Blog posts
What are examples of key phrases?
Examples of key phrases include:
- Lawyer website content
- Legal website content
- Content for lawyer website(s)
- Attorney website content
- Law firm website content
What is keyword stuffing?
Keyword-stuffing is a tricky Search Engine Optimization (SEO) technique that involves using excessive keywords in content to boost a page’s ranking in the search engine results pages (SERPs).
Why should I know about keyword stuffing?
Keyword stuffing can result in search engines penalizing your content and bumping it lower in the SERPs.
When should I use keyword stuffing?
You should never use keyword stuffing as a tactic. Instead, employ search engine optimization best practices including using keywords in specific places on the page like in the title and headings.
This shows search engines your content is more easily readable and therefore offers a better user experience, which is what they’re looking for.
What’s an example of keyword stuffing?
For example, our keyword for this glossary is “content marketing terms.”
The glossary wouldn't read naturally if we squeezed “content marketing terms” into most definitions. Search engines would recognize the keyword overload and see through our attempts to rank higher for that keyword.
What are keywords?
Keywords are the terms people enter into search engines when they’re looking for information.
They guide content writing and strategy through identified opportunities to connect with customers.
Why are keywords important?
Keywords are important because search engines use keywords to crawl and rank your content. The better you use keywords, the higher your visibility in the search engine results pages (SERPs) and the chances of someone reading your content.
When should I use keywords?
You should use keywords across your content, including:
- Social media content
- Blog posts
- Website pages
However, avoid using too many keywords in one piece, which can result in the search engines penalizing you for keyword stuffing.
What’s an example of a keyword?
For example, our keyword for this glossary is “content marketing terms.”
You’ll notice it’s in our headings and the first sentence. These are areas search engines give more weight to when looking for keywords.