Ever wondered how your competitors consistently attract clients, excel in the courtroom, and maintain an active presence on LinkedIn? Achieving success can be exhausting, but there’s a secret weapon many are using. It’s exhausting to work hard every day only to scratch at the next level of success. And that next level of success means more than your firm’s growth. ... Read More
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
You’ve got mail! Remember the announcement that moved you to check your inbox with adolescent-like glee? That feels like eons ago, right? Nowadays, you sift through virtual piles of mail daily: messages from your kid’s student loan company, Ticketmaster, your gym, Porsche, three different shoe brands (for some reason), your wife… No wonder you only open the ones you care... Read More
Blogging, for lawyers, is the difference between your phone ringing and having to chase down your potential clients. It helps you: Stand out from your competitors Spend less on paid ads Grow your online community Ultimately, these things get you more leads – qualified leads. The lawyers blogging get leads that add an extra figure to their firms’ accounts. Your... Read More
Your clients are consumers–they are customers shopping around for their legal representation. While no two clients are alike in their process for hiring an attorney, they do share some common stages of necessity: Stage 1 – Curiosity Most individuals research lawyers out of necessity, not leisure. During this phase, your marketing should resonate and leave a memorable impression. They don’t... Read More
Want a legal website that attracts clients who are ready to convert and earns great organic search rankings? Then you need a content strategy. Too many legal websites I see are simply blogging or creating content for the sake of it. However, there’s a lot more to a content strategy than just creating content. Let me say it again: you need... Read More
October 16, 2009 – As an attorney you are most likely confined to a specific geographic area for your legal practice, so you need to pay special attention to local search when marketing your legal services. People in your geographic region are looking for local attorneys, and they will be searching using geographic keywords and phrases on search engines and websites... Read More
Consider what this could mean for you: You unlock your tablet and see the ROI you’ve been waiting for – your law firm’s content marketing ROI. And you see more consultations, higher lead conversions, and an increase in revenue to show for it. Then you sit back and scroll through new inquiries from your website’s contact form, Linkedin comments, and... Read More
Does your attorney website content resemble state statutes? Or does local jargon seep into your personal injury blog? Your tone and vocabulary play a crucial role in making content appealing to readers. A good article writing service will pick up on the nature of your “language” and weave it into your content, but there are cases when too much conversational language... Read More
Think about the thoughts racing through your mind today: The billable hours you’re losing doing day-to-day tasks How late you’ll have to stay to tie up loose ends Expenses that aren’t returning your investment The lack of new cases Meetings you have to attend to make sure everything’s running smoothly Moments you weren’t on your game because you were doing... Read More
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