Let’s get straight to it: legal content marketing is essential.
In today’s market, if you’re not creating content that connects with your audience, you can be sure your competitors are. Creating effective legal content on your website and social channels isn’t just nice to have—it’s what transforms your site from a passive presence into a lead-generating powerhouse.
Truth is, having quality, engaging legal content can be the difference between a steady stream of leads each month and simply waiting for the phone to ring.
Let’s face it:
- Your caseload is full.
- Your to-do list is pages long.
- And you’re fixing issues someone else didn’t handle—again.
Creating high-quality law firm website content doesn’t have to add to your load. Let’s set you up with a team that can handle it all so you can focus on what you do best.
What Exactly Is Legal Content Writing?
Legal content writing encompasses more than just writing blog posts—it’s a strategic network of content that speaks directly to potential clients. It’s what gets you in front of the right people at the right time, organically appearing in their search results.
Without it? You’re relying on one-off ads that disappear as soon as the budget runs out. Consider this: Content marketing is three times more effective at generating leads than outbound marketing and costs 62% less. But here’s the kicker—it only works if you do it right.
Build a strategic content network on your law firm website, update it consistently, and you’ll reach more potential clients with content that lives on the web for years.
How to Create Legal Content Without Losing Valuable Time
Creating law firm content that ranks and resonates with readers takes time and effort. But that doesn’t mean it has to interfere with your workday.
At We Do Web, our expert legal content writers know how to create content that drives results. By working with us, you can relax, knowing your content is in the hands of professionals who understand legal marketing—and who make your rankings their priority.
We’ve Led the Legal Content Industry Since 2009
What sets our content apart? We were among the first to recognize the power of legal content, and we’ve spent over a decade refining it.
Our founder, Yvette Valencia, combined her background in training and development with content strategy to create an educational, trust-building approach to legal website content. The result is a process that helps your potential clients understand their needs and see the value you bring.
Setting the Standard for Quality and Impact
In the late 2000s and early 2010s, few law firms published content that spoke directly to everyday readers. We set a new standard, transforming complex legal topics into clear, engaging, and informative articles that earned readers’ trust.
Fifteen years later, our commitment to this model continues to set us apart. Our team brings both expertise and loyalty to every word we write. Many of our team members have been with us for over five years, and some for a decade or more—meaning they bring unparalleled experience and industry insight to every project.
Avoiding the Most Common Pitfalls in Legal Content Writing
Let’s get down to brass tacks. Here are three common mistakes we see all the time—and how we avoid them:
- Practice Area Pages That Read Like Legal Briefs
(Readers don’t want a law school lecture—they want clear, direct information. A complex, dense page will send them clicking away.) - FAQs That Bury the Answer in Background Information
(Today’s readers have short attention spans. Start with the answer up front to keep readers engaged and eager for more.) - Pages That Lack Valuable Information
(This is a mistake we often see with competitors. Every page should demonstrate expertise and value. If a page doesn’t provide substance, it won’t convert.)
Lessons Learned: Why Our Training is In-Depth and Effective
Of course, we’ve learned from experience, too. At times, we’ve packed too much information onto a page, overwhelming readers and missing the mark. Other times, early content fell short on empathy, failing to connect with readers facing difficult circumstances.
These experiences taught us the critical nature of understanding an audience, which is why our training is rigorous and ongoing. Our writers and editors become experts in crafting law firm content that resonates with readers and converts into leads.
We Do Web: Skilled Writers, Proven Methods, and Powerful Results
Our commitment to best practices is unmatched. Through years of creating content and working with attorneys like you, we’ve developed editorial and SEO standards that deliver results.
Here’s what makes our process different:
- Empathy for the Reader
Our writers always ask what the reader wants to know—and what they don’t need. - Highlighting What Matters Most
We’ve learned that injured clients, for example, care more about potential recoveries than about types of injuries. - Keeping Content Clear and Focused
We avoid confusing details and keep our content direct, informative, and easy to understand. - Avoiding the Generic
In a world where AI can churn out content en masse, we create unique, high-quality pieces tailored specifically for your audience. Our content isn’t something you’ll find anywhere else—it’s designed to set you apart.
Our Top Priority: Listening to YOU Every Step of the Way
Our most important best practice? Understanding what you need. We start by building a comprehensive profile of your voice, values, and goals. Then, we dig into what sets you apart from your competitors and what insider knowledge can best serve your clients.
As our partnership evolves, we continue to update your profile, adjusting our approach to reflect your preferences. Whether it’s specific wording or language to avoid, we customize every piece to ensure your content reflects your unique brand.
Why We Do Web Is Your Best Choice for Legal Content
Each Writer and Editor Goes Through Our Legal SEO Content Bootcamp
We train every writer and editor on our team to create high-quality legal content that’s compliant with SEO standards and adheres to the American Bar Association’s (ABA) marketing ethics guidelines. Our training goes far beyond grammar and punctuation.
Here’s a taste of what we teach:
- Focus on the Reader: “What’s in It for Me?”
Many legal content writers and legal content publishers miss the mark by not addressing what the reader really wants to know. We know how to get to the point quickly, keeping readers engaged and on your page. - Write for Your Average Client
Most law firm website content should be at an 8th-grade reading level or lower. We skip the jargon unless absolutely necessary, and if we use it, we make sure it’s clearly explained. Our content is accessible to everyone, not just lawyers. - Avoid Generic Content
Readers know the basics—they’re looking for a solution to their unique problems. We make sure every piece shows how you’ll help them, making the benefits clear.
Each page our writers and editors create goes through detailed, annotated feedback to ensure it’s ethically and ABA compliant and reflects positively on your firm. And our training doesn’t stop there.
Even after writers graduate from our bootcamp (which takes about 30 to 90 days), they enter a follow-up period where they continue to receive feedback and guidance. This constant support helps maintain our high standards across the board.
Our editors also give pointed, weekly feedback to writers, reviewing issues and trends and offering coaching on anything from SEO best practices to compliance nuances.
A Content Strategy That Fits Your Firm Like a Glove
Unlike some agencies, we don’t rely on cookie-cutter approaches. We understand that every firm is different, and we’ll work with you to create a content strategy tailored to your goals, practice areas, and competition.
Take Meldon Law, for example. When they came to us, their site was full of content that wasn’t converting. Our strategy focused on revamping that content, creating new practice area pages and blog posts, and optimizing existing content to align with what their readers were searching for. The result? A 116% increase in signed cases.
Strong ROI: Content That Converts and Scales with You
We know results matter, and our content delivers. From large-scale firms like Ben Crump Law and Anidjar & Levine to smaller practices, we have a proven record of helping clients grow. Our scalable process means we can quickly go from producing 5,000 words a month to 200,000 words a month as you expand.
Our focus isn’t just on rankings—it’s on getting you cases. Rankings help, but it’s conversions that make the difference.
Beyond Content: Technical SEO That Works
Our SEO expertise doesn’t stop at words. We offer in-depth site audits to uncover and fix technical issues like broken links, slow page speeds, and mobile optimization—critical elements that can make or break your site’s performance.
Law firms consistently tell us our audits are the most thorough they’ve received, and here’s the best part: we offer them for free.
Why free? Because we’re committed to helping law firms succeed with digital marketing. And while we’d love to implement our recommendations for you, we’re just as happy knowing we’ve helped you find and fix soft spots in your site strategy.
If you do choose to work with us long-term, we’ll keep your site healthy, continuously monitoring and optimizing to ensure you stay competitive.
We’re Here to Help Your Firm Succeed
We Do Web has driven qualified traffic to law firm websites since 2009. We pioneered the concept of “expert legal content writers,” and our processes continue to evolve with the SEO landscape. We’re here to generate leads for your firm and show you the power of effective content marketing.
Ready to get started? Call us at (954) 425-9081 or contact us here.
Let’s make sure your phone is ringing with new clients.
And don’t miss our Glossary of Content Marketing Terms to deepen your marketing strategy knowledge.
Yvette Valencia is the Latina founder and CEO2 of We Do Web Content, a content marketing agency for law firms and one of Inc. 5000’s fastest-growing private businesses in America. She’s a 14-year content marketing veteran and Six Sigma-certified Green Belt credited with developing the proven (and repeatable) process for creating top-ranking website content at scale for attorneys.
