36+ Law Firm Blog Ideas to Enhance Your Marketing Strategy

It’s that time again. Time to sit down and write a blog for your law firm’s website. You’ve set everything aside, made room in your schedule, and silenced all your notifications to avoid any distractions. Now you’re sitting at your desk staring at a blank document. 

If only you could think of something to write about!

Thankfully, you don’t have to struggle with generating a legal blog. With the right tools and resources—AI’s just one of them—you can make the process more efficient and effective. 

We’ll share:

• Blog topic suggestions by practice type
• Tips for generating even more blog topics 
• Best practices for writing engaging blog posts

Let’s explore how to make the most of both traditional and cutting-edge resources like AI to blog your way into more clicks, clients, and growth year after year.

Blog Post Topic Ideas to Start Your Legal Blog

The following is a list of common legal blog post topics. Your goal is to make them your own. Share your unique perspective. Reflect your beliefs and values and experience. Connect with prospective clients by recognizing their pain points and demonstrating your deep knowledge and expertise; position your firm as a solution to their problem. 

Personal Injury Law

• How long do I have to file a lawsuit?
• Who is at fault when…?
• What compensation can I get when…?
• If my Uber is in an accident, can I sue?
• What is an example of a pain and suffering settlement?
• What are the grounds for a faulty product lawsuit?
• How long does a personal injury case take to settle?
• What to do after a slip and fall accident?

Criminal Defense Law

• Will I go to jail if I…?
• How long will I go to jail if…?
• How can I stay out of jail?
• Will I lose my license?
• What to do if I get a DUI?
• What’s the difference between a misdemeanor and a felony?
• What is criminal vs. civil law?
• What do I do if I’m accused of a crime I didn’t commit?
• What are drug schedules? 

Family Law

• How do I file for divorce in (my state)?
• How do I know if I’m entitled to alimony?
• How does divorce mediation work?
• Am I responsible for child support?
• How to obtain sole custody of my children?
• What is a prenup?
• How does a prenup work?
• What are the child custody laws in (my state)?
• How does child support work in (my state)?

Civil Rights & Discrimination

• What to do if I’ve been discriminated against at work?
• Is it illegal to discriminate based on age?
• What do I do if I think the police harassed me because of my race?
• What to do if I think I’m being paid less because of my gender?
• Can I sue my boss because of harassment?

Real Estate Law

• When can my landlord evict me in (my state)?
• What’s a real estate agent vs. a real estate attorney?
• Do I need a real estate lawyer to buy a home?
• What’s the difference between a mortgage and a loan?
• What states require a real estate attorney to buy a home?

These suggested topics are just the beginning—true success lies in mastering the art of generating your own. Stick with us, and we’ll share insider tips to keep your ideas flowing and your blog thriving.

How to Generate More Blog Post Topics for Your Target Markets (and How AI Can Help)

Generating fresh, engaging content doesn’t have to be a struggle—it just takes a little strategy. By analyzing your competitors, leveraging AI tools, and tapping into the questions your clients are already asking, you’ll never run out of blog ideas that resonate.

Perform a competitive review

We recommend starting with a competitive review. A competitive review is a powerful way to uncover what’s working in your niche so you can use that knowledge to your advantage. For our purposes, this means analyzing what topics are driving traffic to your competitors’ blogs and earning them attention. By identifying their most successful posts, you can zero in on the topics that resonate with your shared audience. 

A keyword research tool like Semrush or Ahrefs are good starting points. Here’s an example using Semrush. 

Click the Traffic Analysis item on the left-hand menu. Enter the competitor’s URL in the top search bar, click, and then click Top Pages from the top menu. 

You’ll see a list of pages sending traffic to the competitor site. Sort by Traffic Share to see the pages driving the most traffic, and find blog posts or topics related to your site. Then, the goal is to create something even better—a page that not only competes for those eyeballs but deserves to win them.

A competitive review doesn’t just show you what’s working—it also highlights what’s missing. By analyzing gaps in your competitors’ content, you can uncover topics they’ve overlooked or underdeveloped. This gives you the opportunity to fill those gaps and position your blog as the go-to resource for your audience.

Once you complete your competitive review, write blogs reflecting your unique insight, experience, and results.

Review Google’s “People also ask”

Google’s “People also ask” section is a treasure trove of blog topic ideas because it reflects real questions your audience is searching for. Each question can inspire a unique blog post, allowing you to provide clear, focused answers that meet specific search intents.

Enter a topic or question into Google and scroll to find the “People also ask…” section. This auto-generated section offers insight into the most popular search queries.

Alternatively, you can compile these questions into a comprehensive deep-dive or pillar page, addressing them all in one place to create an authoritative resource. Either way, these questions give you direct insight into what potential clients want to know, making your content both relevant and valuable.

Use AI to Generate Blog Ideas

Generative AI tools are like having a brainstorming buddy who never runs out of ideas. Give them a nudge with a simple prompt, and they’ll spin out blog topics that align with your expertise, tap into trending interests, or even uncover angles you hadn’t considered. They’re perfect for smashing through writer’s block and keeping your content pipeline buzzing with fresh, relevant ideas. It’s like having a secret weapon to outsmart the blank page.

AI can:

• Suggest topics based on common questions in your field.
• Spot gaps in your existing content strategy (if you provide the AI with an overview).
• Personalize content ideas by tailoring suggestions to your firm’s unique service offerings.

These tools are especially useful when brainstorming but should always be reviewed and tailored to align with your firm’s goals and tone. When crafting a prompt for a generative AI tool to brainstorm blog topics, include the following details to ensure its suggestions are tailored to your needs:

• Context: Provide a clear overview of your law firm’s practice areas, the types of clients you serve, and their most common questions or concerns. This helps the AI reflect your unique perspective and align with prospective clients’ search habits.
• Role: Assign the AI a specific role, such as: “You are a marketing assistant for our law firm.”
• Task: Clearly state the AI’s assignment, such as: “Your assignment is to leverage your experience with our law firm and our clients to identify creative and helpful blog topics that will engage our target audience.”
• Goal: Define the objective of the task, for example: “The goal is to generate blog topics that drive traffic to our website, demonstrate our firm’s expertise, and convert site visitors into leads.”
• Structure: Specify how you want the output formatted, such as: “List each topic in a bullet list with one sentence describing the topic’s main idea.”

By setting these parameters, you equip the AI to provide actionable, high-quality topic suggestions that fit your firm’s marketing strategy.

Gather Questions and Inspiration From Your Current Clients

Think about it this way: You have a direct line to what your clients want.

The questions clients ask you and your intake team every day make for primo legal marketing blog topics. 

In the beginning, keep things simple. Have your intake team, legal assistants, and paralegals track the questions they receive on a simple spreadsheet. Look for patterns regarding case types and the callers’ concerns. Then, let those questions and concerns inspire you in ways that will present fresh information and the basis for your blog posts.

AI can be a wonderful asset in this process. Upload your spreadsheet in a generative AI tool like ChatGPT and have it look for patterns. It can help you expand on ideas by analyzing broader trends or similar queries people are asking. 

We compiled a faux list of questions and fed it to ChatGPT using this prompt: 

We have compiled a dataset of questions that clients frequently ask our law firm regarding personal injury cases. These questions are phrased differently but often convey similar sentiments or concerns. The questions are provided in the attached spreadsheet.

– Analyze the list of questions to identify recurring themes or sentiments, regardless of exact wording.

– Summarize the 10 most common themes or categories these questions reflect (e.g., compensation, legal process, determining fault, types of injuries, etc.).

– Highlight the primary pain points or concerns expressed in these questions (e.g., uncertainty about legal outcomes, financial stress, fear of the process).

Present your response in a concise list format for each of the points above. Then, based on your analysis, suggest 20 blog post ideas for our website.

This was its output: 

• “How to Determine the Value of Your Personal Injury Case”

• “Understanding the Legal Process for a Personal Injury Claim”

• “Proving Fault in Personal Injury Cases: Tips and Key Evidence”

• “Do You Have a Valid Personal Injury Claim? Here’s How to Know”

• “What to Do if You’re Injured and the Responsible Party is Uninsured”

• “The Different Types of Compensation You Can Recover in Personal Injury Cases”

• “How Contingency Fees Work: Hiring a Lawyer Without Upfront Costs”

• “Top 5 Mistakes to Avoid When Filing a Personal Injury Claim”

• “The Role of Statutes of Limitations in Personal Injury Claims”

• “Navigating the Challenges of Partial Fault in Personal Injury Cases”

• “Should You Settle or Go to Trial? Making the Best Decision for Your Case”

• “How Long Does It Take to Resolve a Personal Injury Claim?”

• “Handling Medical Bills While Waiting for Your Case to Settle”

• “What to Expect During the Negotiation Process for Your Personal Injury Claim”

• “How to File a Claim for Workplace Injuries: Your Legal Rights”

• “Dealing with Defective Product Injuries: Steps to Take and Legal Options”

• “Can You File a Personal Injury Claim for Extreme Sports Accidents?”

• “Common Myths About Personal Injury Cases Debunked”

• “How Our Firm Handles Cases Involving Medical Malpractice”

• “Top Questions to Ask Your Lawyer Before Hiring Them for Your Injury Case”

No matter where you find inspiration, your blog’s true power lies in showcasing your expertise. The most effective posts are those that address your audience’s needs directly, demonstrate your authority in your field, and ultimately drive traffic and leads. To make your content truly engaging, it’s time to explore some best practices for crafting blog posts that captivate readers and deliver results.

How to Write Engaging Legal Content for a Blog Post

A blog is your chance to demonstrate your authority and market your law firm as a solution. The key to writing an engaging blog for your law firm is you. Share how your law firm helps people. No other law firm supports clients the way yours does, and your law firm blog is your place to show off. 

To make your law firm blog stand out, focus on quality and authenticity. By following a few best practices, you can craft content that not only informs but also connects with your audience on a personal level. 

Here are some proven strategies to help you create compelling, client-focused blog posts that showcase your expertise and set your firm apart:

• Write for user intent. Most blog posts are informational. Readers want an answer to their question, not a sales pitch. Stay on topic and always consider what the reader needs.
• Answer the question right away. In the introduction. In the first sentence if you can. Then use the rest of the blog to go into more detail and nuance. 
• Make it digestible: Most people search for answers on their cell phones these days. Make it easy to read your blog. Keep paragraphs short. Write to an 8th grade reading level. Use subheadings, tables, and bullet lists to break up the visual monotony. 
• Follow legal marketing ethics rules. Don’t make claims that aren’t objectively verifiable. Don’t promise results. 
• Use CTAs. Don’t forget a clear and concise call to action (CTA) at the end of each post to direct readers to do something. Call you, fill out your contact form, whatever the next logical step might be.
• Stick to a schedule. Blog every day. Or twice a month. Whatever fits your strategy. Whatever frequency you decide, consistency builds trust. 

Pro Tip: AI Can Augment Your Content

AI-powered tools can act as a helpful writing assistant. Ask it to:

• Generate outlines for your posts.
• Review your content for flow and suggest transitions.
• Identify gaps in your blog to help you fully cover the topic.

Specialized keyword tools like Frase.io, Surfer SEO, and others can even provide keyword suggestions specific to your blog.

However, AI should only supplement your expertise. Use its suggestions as a starting point, then layer in the personal stories, case examples, and practical advice that make your firm’s blog truly engaging.

Does My Blog’s Word Count Affect Its Ranking?

According to Google, it “doesn’t have a preferred word count.” Instead, Google crawls a blog post to identify how much valuable information it contains, not necessarily the volume of information.

From our experience, word counts for a law firm blog post differ depending on the topic.

When you have a topic for a blog post, compare the word count of the top-performing posts on the given topic. Use your competitors’ word counts as a guide. Obviously, what they are doing is working, but never forget to write content for your audience.

Remember: you’re writing for people, not search engines.

Measure, Adapt, and Optimize Your Blog Strategy

Creating compelling content is just the beginning. To truly make your law firm’s blog work for you, track its performance and adapt based on the insights you gather. What should you be keeping an eye on?

With tools like Google Analytics, Google Search Console, and call- or lead-tracking software, you can uncover valuable data about your blog’s performance. Metrics like organic rankings and traffic reveal how effectively your content performs. Most importantly, monitor conversions—whether through phone calls or other metrics—to see how your blog translates into real leads for your firm.

Seem like a lot to squeeze into your busy law practice? Here’s a solution…

We Do Web Makes Managing Your Law Firm’s Blogs Easier

You became a lawyer to practice law. Put your law firm’s marketing into the skilled hands of We Do Web. We’ll handle your legal blogs, freeing you up to give your clients the attention their cases deserve. 

Ready to focus more on your clients and less on blogging? Contact us at (954) 425-9081 or connect with us here.