Author Archives for Alex Valencia

Talking Like Your Client: Content Creation Without The Legal Jargon

Blog Posts

Few, if any, of your clients will be lawyers. Unless your ideal client IS a lawyer, you’re going to have to make sure everything about your website is written for non-lawyers. This is especially important for your key phrases. Knowing how non-lawyers search for legal information is critical in making sure your key phrases are relevant and useful in leading... Read More

Alex Valencia
By 
 | 
Published   May 21, 2010

Law Firm Website Design: Broad Websites or Niche Sites? Which Wins?

Blog Posts

Before initiating your website development, it’s crucial to have a clear vision of its purpose and content strategy. This means establishing your goals, taking into account your time and technical limitations, and deciding what areas your website will focus on. This then begs the question, should I go big and cover everything or go niche and focus on one small... Read More

Alex Valencia
By 
 | 
Published   March 30, 2010