Author Archives for Alex Valencia

Illustration of paper and pencil

Plan Your Law Firm Web Content With a Content Strategy

Blog Posts

Providing law firm website content to your loyal customers, followers, and potential clients is a vital step in your Internet marketing process. As a busy attorney, web content is probably the last thing on your mind, which is why it’s important to have a content strategy in place. A little work now goes a long way in the future –... Read More

Alex Valencia
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Published   February 5, 2016
Illustration of Google Search

Why You Need to Update Your Business Listing on Google

Blog Posts

If you are making a holiday list for optimizing your law firm web content, check it twice for announcing your holiday hours. Many businesses forget to inform their clients of their temporary holiday hours, which can lead to confusion, frustration, and most importantly, lost business. Thankfully, Google has introduced the holiday hours feature to its business listing tools. How to... Read More

Alex Valencia
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Published   November 23, 2015
Illustration of legal documents

Three Content and Lead Generation Strategies for Your Law Firm Website

Blog Posts

Does Your Law Firm Website have a Content and Lead Capture Strategy? I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension of social media coupled with Google’s various algorithm changes, we have all learned a thing or two about what prospects want from a website. Yet, we find... Read More

Alex Valencia
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Published   November 19, 2015
Illustrations Webinars

Harnessing Facebook’s Custom Audience Feature for Effective Law Firm Marketing

Digital Marketing Webinars

Host: Alex Valencia, WDW In this quick video, Alex Valencia, owner of We Do Web, gives a step-by-step demonstration of how to create a custom Facebook Audience. Sync your current email list with one of the leaders in social media so you can target potential clients using the platform’s data.  Alex walks you through the process of capturing incoming traffic... Read More

Alex Valencia
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Published   September 29, 2015
Illustrations Webinars

Is Your Strategy the Best in Content Marketing?

Digital Marketing Webinars

  Host: Alex Valencia, WDW   What marketing strategies are you applying to your content? In this webinar, Alex Valencia, owner of We Do Web, let’s you in on a few of the strategies and processes for content marketing:   Checking the performance of your current content, such as with Google Analytics Repurposing your current content, such as with e-books... Read More

Alex Valencia
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Published   September 5, 2015
Illustrations Webinars

Building a Preeminent Law Firm: Insights from Ken Hardison

Digital Marketing Webinars

Host: Alex Valencia, WDW Guest: Ken Hardison, PILMMA   Alex Valencia, legal marketer and owner of We Do Web, interviews Ken Hardison about his new book, “Under Promise and Over Deliver.” During this free webinar, legal marketing authority Ken Hardison gives the details on: How a powerful unique selling proposition (USP) can transform your law firm 3 phases of marketing... Read More

Alex Valencia
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Published   June 16, 2015
Illustrations Webinars

Strategic Competitor Analysis: A Guide to Elevating Law Firm SEO

Digital Marketing Webinars

Have you started taking the steps to find out what your competitors are doing better than you? The process of a good competitive analysis should correctly identify your SEO targets and provide fundamental input to establish your overall SEO and content strategy for law firms. Depending on the scope of your SEO process, and industry, this can be really complex,... Read More

Alex Valencia
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Published   June 11, 2015

Optimize Mobile SEO with Breadcrumb Navigation

Blog Posts

By now, you’ve probably heard plenty of evidence of mobile search’s ever-growing popularity. Here’s a bit more: In the fourth quarter of 2014, mobile search accounted for 43% of Google’s organic search traffic, concluding a steady rise throughout the year. (RKG Digital via Marketing Charts) Google’s well-aware of this. So starting today, April 21, Google will consider whether a website... Read More

Alex Valencia
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Published   April 21, 2015