In the thick of the pandemic it is not just human lives at steak, but businesses as well. Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business. 2020 started with owners and executives conducting business as usual. Managers were putting a pre-coronavirus business plan... Read More
As the world continues to respond to the threat posed by COVID-19, what can law firms proactively do to maintain and grow their practice? In this video, Harlan Schillinger, one of the pioneers of legal marketing, joins Alex Valencia, Co-Owner of We Do Web Content, and Jason Hennessey, CEO of Hennessey Digital, to provide their personal insights, thoughts and recommendations... Read More
The legal pressure on the pharmaceutical companies involved in America’s opioid crisis is ramping up! I’m joined today by attorney Doug Zanes of Zanes Law, an Arizona-based injury law firm that serves clients nationwide. Together, we’ll discuss the ongoing legal cases against opioids manufacturers, including the implications of Purdue’s bankruptcy filing and Oklahoma’s landmark $572M verdict against Johnson &... Read More
Digital Marketing firms like We Do Web Content are always looking for innovative, out-of-the-box content marketing solutions for our clients. We believe the best types of content are ones that span multiple platforms and convert readers to customers in non-invasive methods. Ebooks have become a go-to platform for pleasure as well as informational reading. A lot of educational institutions are... Read More
Google Maps is an incredible tool for connecting businesses and clients. Unfortunately, it can also be used to harm legitimate businesses by listing fraudulent phone numbers, addresses, and more. Today, we’re going to highlight a few of these tactics so you can take steps to protect yourself and your law firm SEO. How a Scammer Could Harm Your Business... Read More
Google’s algorithm seems to be ever-changing, making it difficult for website owners and search engine marketers to figure out exactly what will help you rank at any given moment. Will it be your content? Do meta tags still matter? Are those spammy backlinks harmful or not? It can often feel like SEO is a moving target – especially in an... Read More
Host: Ken Hardison, PILMMA Guest Speaker: Alex Valencia, WDW At the PILMMA Summit 2016, Ken Hardison invites Alex Valencia to the stage to discuss the ins and outs of blogging for law firms. Alex conjures Shakespeare to beg the question of whether it’s worth a law firm’s time to blog. (It is.) He talks about knowing your audience, organizing your... Read More
In this episode of SEO Happy Hour, I decided to interview my friend and #jiujitsu teacher, Sensei Yaniv. Sensei Yaniv is a father, brother, husband, business owner, and proof of process bringing promise. We dive into the process of life, jiujitsu, business, and lawyer content marketing.
In this episode of SEO Hour, we talk about capturing new leads and building our lists using our lead magnet ideas and bait. How to bait the hook to suit the fish. Are you using targetted content to get users to leave their contact info with you? In this episode I dive into several baiting I use internally and for... Read More
Is your law firm website guilty of bad SEO? I’ve witnessed it far too many times. Law firm got bad advice. The law firm didn’t do any link building. The law firm didn’t add any content – or, if they did create content, it ended up being incredibly similar to other content already on the website, low quality, and without purpose. Basically,... Read More