If you’re in the early stages of planning your law firm’s website, you might be considering whether a broad or niche site is more appropriate for your business. What’s best for you depends on your business. Generally, your website should reflect what you do best. If your firm is great at personal injury, your site should reflect that. Don’t inflate... Read More
If your law firm has a website, it needs content. Content that informs, engages, and inspires is the cornerstone of every law firm’s online presence. When done right, your content will establish you as an authority in your practice areas and connect you with potential clients who turn into signed cases. When your content is thin, spammy, or otherwise of... Read More
If your law firm is not discoverable on search engines, you’re losing cases. Before choosing a law firm to work with, most people use search engines to weigh their options. A quick Google search should help clients find your website and learn how your firm can help them. A solid law firm SEO strategy is crucial to getting your site... Read More
If you’re reading this now, chances are you are considering SEO to expand your law firm’s online reach – or you’ve already tried, and you didn’t get the results you were hoping for. So now you’re thinking about hiring an SEO company that specializes in law firms, and you’re trying to decide if it will be worth the investment? When... Read More
Google announced the September 2023 helpful content update last Friday, leaving business owners, website owners, and SEOs all eager to uncover what changes might be in store. And for good reason. This is a sitewide update, meaning the update will affect the whole website, not just select pages. Is your site prepared? Click for a free 15 min content audit.... Read More
It’s that time again: You have to sit down and write a blog post for your firm. You’ve… Made room in your schedule. Silenced your notifications. Opened a blank document. If you could only think of something to write about… Luckily, you don’t have to brainstorm ideas for your legal blog on your own. And you’ll have everything you need... Read More
Think about the last time you came across content that made you say: “Wow, this is exactly what I needed.” What did you do next? Did you… Seek out more information from that source? Share the content with a friend? Make a purchase? We’re sure you’ve also come across content that made you think: “Who could possibly find this helpful?!”... Read More
Imagine you’re on your boat for a relaxing day trip off the coast… It’s just you and some friends enjoying well-deserved time away from all your responsibilities. Steely Dan plays through your speaker; the sun is hot, but the salty breeze keeps you cool. You’re reminiscing and sipping an ice-cold lemon La Croix when all of a sudden – WHAM!... Read More
It’s a tale as old as time: A man gets a tattoo of his girlfriend’s name in a bold, romantic gesture… Only for their relationship to fall apart sometime after that. He’s left with a constant reminder of a failed romance, while a passerby on the street is left wondering, “who’s Jessica?” This tattoo represents a valuable lesson everyone should... Read More
Overview: “76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy discuss the ways you can convert more clients from your law firm SEO traffic using virtual receptionists and live chats. One of the... Read More