Digital Marketing That Gets Your Law Firm More Signed Cases
What Sets Us Apart?
SEO
A targeted organic strategy drives new signed cases every month.
Content
Good content ranks higher and generates more leads.
Local SEO
Neglecting your Google Business Profile (GBP) is costing you cases.
Paid Ads
PPC and LSAs can quickly deliver high-intent leads.
Web Dev & Design
Safe, secure, UX websites rank better and increase conversions.
Offline
Radio ads, lead intake solutions, phone numbers, and more.
It’s time to play a more intelligent game.
Whether you’re well-established in your market, looking to expand into new markets or practice areas, or just starting out, we’ll tailor a digital marketing strategy for your law firm.
SEO, content marketing, local SEO, paid ads, web design…whatever it takes to get you more signed cases.
We’ll handle it all for you, month-to-month, with no locked-in contracts.
Digital marketing consists of any online efforts to promote your law firm. It can include search engine optimization (SEO), content marketing (and translation services to reach diverse audiences), paid ads, local SEO (GBP), social media, legal directories, web design and development, and public relations.
Digital marketing helps law firms reach people searching for attorneys online in their geographic areas with the cases they want. Ultimately, successful digital marketing means more signed cases and, over time, can lower the cost of client acquisition as your website becomes more authoritative.
Your digital marketing spend depends on many things: your goals, market, competitors, practice areas, and budget.
However, a good starting point should be between 5% and 10% of your annual revenue if you want to compete with the serious players in the legal industry. Your marketing budget should include all promotion channels, i.e., your website and other online efforts, T.V. ads, billboards, and radio spots. Digital marketing is as critical as any traditional marketing channel since organic traffic is much more targeted and has a higher chance of converting to leads or sales.
We can strategize ways to close the gap between where you are now and where you want to be and the digital marketing budget that will get you there.
The best strategy depends on your business goals. Cop out? Not really.
A law firm that receives a high amount of traffic from their offline marketing efforts (T.V. or radio spots, for example) but has few new clients visiting their website will need a different strategy than a law firm that has a well-established search presence generating a lot of transactional traffic and organic leads.
Contact us to discuss a strategy that meets you where you are- whether you’re looking for more market share, protecting your current market share, expanding into new markets, or just starting.
Law firms can edge out their competition with digital marketing by making wise, consistent investments in their online presence. You want a thoughtful and comprehensive strategy that connects every aspect of your public identity. Your Google Business Profile, personal profiles, website, social media, and directory listings must be consistent. Build your website correctly and fill it with the right content. Simply put, do digital marketing the right way.